Spring 2026 · Issue 1

Invision Insights

Your Vision Is Our Focus
Servicing Ocean & Monmouth County for Over 30 Years
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Expert Insights, Delivered Quarterly

INVISION Insights Newsletter

Bringing You Closer to Better Vision

Welcome to the inaugural issue of INVISION Insights — a quarterly newsletter from the team at INVISION Eye Care Specialists. Each issue brings you provider spotlights, expert advice on eye health, the latest in premium eyewear, and practical tips for protecting your vision.

Whether you're a long-time patient or new to our practice, this newsletter is our way of keeping you informed, engaged, and empowered to take charge of your eye health.

30+
Years of Service
7
Expert Providers
2
NJ Locations
What Chick-fil-A Can Teach Us About Leadership

What Chick-fil-A Can Teach Us About Leadership and Service

How does a fast-food restaurant achieve a level of service excellence that many healthcare practices aspire to?

Chick-fil-A's success is extraordinary. With fewer locations than its competitors, this fast-food chain consistently ranks No. 1 in per-location revenue in the quick service industry, outperforming McDonald's, Starbucks, and Wendy's — despite being closed on Sundays.

At INVISION Eye Care Specialists, we were inspired by Chick-fil-A's culture after experiencing exceptional customer service during a visit and became interested in understanding the company and its leadership model. After researching their mission, purpose, and vision, we found that it often centers on building legacies that inspire and being the world's most caring company, focusing on creating positive influence through their team, service, and business practices.

So, we decided to adopt many of their service principles into our practice. Our patient feedback and consistently high online ratings confirm the effectiveness of this approach. Chick-fil-A's servant leadership model works because it focuses on the development of employees, which builds loyalty and trust, and prioritizes both results and strong relationships.

Training Excellence: Consistent Yet Flexible

Training and development play a crucial role in the success of Chick-fil-A. They have a well-structured program that includes hands-on training, classroom lessons, and online resources.

In our practices, we can use helpful training tools as well, such as the ASOA Learning Center, VMG Health, and industry partners. Beyond technical skills, it is important to ensure that training covers other critical areas such as customer service, efficiency, operational excellence, and the core values of the practice.

During the orientation process, have a consistent approach while adapting to the unique needs of each new employee. A great idea is to create a "buddy system," pairing new hires with experienced team members to guide them.

While technical skills would be taught for every technician, it is also important to be flexible with training timelines, as some people learn faster or slower than others. Shadowing experienced staff and scheduling regular check-ins can help assess a new employee's level of comfort and track their progress.

The Heart of Servant Leadership

Like Chick-fil-A, we have embraced servant leadership. Rather than traditional leadership philosophies, they seek leaders who demonstrate strong character, competence, and interpersonal skills, with a focus on servant leadership, integrity, and a commitment to developing others.

Our research showed that effective leaders are not only managers, but also mentors and visionaries who are deeply committed to people and purpose. These qualities are essential for successfully running a medical practice.

Leaders who engage in serving others typically possess several important characteristics:

Strong passion
Sincere concern for their work and the individuals they lead.
Lead by example
Exemplify the values and behaviors they wish to instill.
Team players
Willing to actively participate alongside colleagues.
Take responsibility
Accept ownership of decisions and hold themselves accountable.
Positive environment
Cultivate a workplace that is supportive and encouraging.
Support employees
Prioritize well-being and professional development.

Creating a Positive Atmosphere

Fostering a friendly and supportive environment for both staff and patients is key to building strong relationships.

At Chick-fil-A, employees learn the importance of saying "My pleasure" when interacting with customers. In our practice, we can begin training staff from day one with various scenarios to help them respond to patients with positivity.

For instance, if a patient says, "Thank you for helping me fill out these forms," the employee could respond, "It's truly my pleasure!" Likewise, if a patient expresses appreciation for quick service, the employee might say, "Of course, it's my pleasure to make sure your eyecare needs are addressed."

These responses not only create a positive atmosphere but also show patients that we genuinely care.

The 3 Cs of Leadership Success

Commitment
Stay dedicated to the team's mission and core values, and show up fully — even when challenges arise.
Competence
Continuous improvement and innovation, operational excellence in speed, accuracy, and quality, and rigorous training programs.
Character
Foster a positive, welcoming environment and create meaningful connections with team, patients, and community.

Applying the Chick-fil-A Model in Ophthalmic Practice

Our operational practices can integrate several valuable principles from the Chick-fil-A model:

Effective Leadership
Communicate and embody the practice's strategic objectives and culture. Leaders must exemplify the characteristics essential for success.
Streamlined Training
Promote genuine, patient-centered care while enhancing speed and efficiency without compromising quality.
Empowerment
Equip teams with tools, training, and mindset for success. Encourage ownership, accountability, and continuous improvement.
Exceeding Expectations
Anticipate and proactively address patients' needs, listen to feedback, and implement improvements to enhance service quality.

The 3 Ps of Service Excellence

Politeness
Warm greetings and genuine customer interaction. Respectful and courteous service at every touch point.
Professionalism
Efficient, organized operations. Well-trained employees who uphold high standards in a clean, welcoming environment.
Personalization
Remembering regular customers and their preferences. Going the extra mile to create a hospitality-driven experience.

Vicki L. Corby, COE, is a practice administrator at INVISION Eye Care Specialists in Lakewood, NJ. She is also an ASOA member and Vice President of the National Board for the Certification of Ophthalmic Executives.

Maui Jim

Premium sun protection, recommended by our team.

Maui Jim PolarizedPlus2 Sunglasses

The Gold Standard in Premium Sun Protection

Maui Jim sunglasses are considered superior primarily due to their patented PolarizedPlus2® lens technology, which eliminates 99.9% of harsh glare while enhancing natural colors, contrast, and depth perception.

They offer superior eye protection, blocking 100% of UV rays and harmful blue light, and feature durable, lightweight materials designed for maximum comfort and clarity.

99.9%
Glare Eliminated
100%
UV Protection
Edward Hedaya — Founder of INVISION turns 70

Happy Birthday, Edward Hedaya!

The INVISION Eye Care family is proud to celebrate our founder, Edward Hedaya, as he turns 70. His vision and dedication have guided our practice for over 30 years, building a legacy of exceptional eye care in Ocean and Monmouth County.

Thank you for everything, Dr. Hedaya. Here's to many more years of service.

Meet Our Team

Get to know the dedicated professionals behind your eye care.

Dr. Janelle McDonald, OD
This Issue's Spotlight

Janelle McDonald, OD

Optometrist

Dr. McDonald has practiced full scope optometry for 10+ years in private practices in Newark and Passaic, NJ. She provided a range of services including comprehensive eye exams for children and adults, contact lens fittings, ocular emergencies, treatment of ocular conditions such as diabetic eye disease, glaucoma, dry eye syndrome, as well as pre and post-op management of cataracts and LASIK.

In her free time, Dr. McDonald enjoys home renovations, crafting, traveling and spending quality time with family.

"My goal is to make every patient feel heard, respected, and confident in their eye care journey."

Your Eye Health

Practical knowledge to help you understand and protect your vision.

Patient Education

What Is a Refraction?

A refraction test is a quick, painless eye exam that measures how light bends (refracts) as it enters your eye to determine your exact prescription for eyeglasses or contact lenses.

It identifies common vision issues like nearsightedness, farsightedness, or astigmatism, typically using a phoropter to compare lens strengths. You look through the machine at a distant eye chart while your doctor clicks different lenses into place, asking: "Which is clearer, 1 or 2?"

Did You Know?
Refraction is not always covered by medical insurance — but it is an essential part of your comprehensive eye exam.
Eye Wellness · March

Workplace Eye Wellness

March is Workplace Eye Wellness Month, designated by Prevent Blindness and the AAO to promote eye safety and health. It focuses on preventing digital eye strain, reducing eye injuries, and encouraging proper eye protection at work.

  • 20-20-20 Rule
    Every 20 minutes, look at something 20 feet away for 20 seconds to reduce screen fatigue.
  • Ergonomics
    Position screens 18–25 inches from eyes, slightly below eye level.
  • Lighting
    Reduce glare by adjusting lighting or using anti-reflective filters on screens.
  • Safety Gear
    Wear certified safety glasses, goggles, or face shields in high-risk environments.
  • Eye Care
    Blink often to prevent dry eyes, use artificial tears, and wash hands before touching eyes.
Know Your Specialists

The Crucial Role of Eye Care Professionals

  • Optometrist
    Primary eye care, treats diseases, pre- and post-op care.
  • Ophthalmologist
    Medical and surgical specialist for complex eye disorders.
  • Optician
    Designs, fits, and dispenses lenses and frames.
  • Orthoptist
    Eye movement disorders and binocular vision.
  • Ocularist
    Creates and fits prosthetic eyes.
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Schedule your comprehensive eye exam today. We accept most major insurances and offer convenient online booking.

Or call us at (732) 210-0140